Purra Performance is committed to delivering a new perspective on antimicrobial technology to every corner of the world. Our ethos is to always do the right thing and leave the world a better place.Our Copptech technology is powered by zinc, which is a natural and EPA-registered antimicrobial that is safe for people, pets, and the planet. This non-poisonous antimicrobial technology inhibits the growth of microbes and is embedded in the sock’s fabric instead of leaching dangerous chemicals, hazardous metals, and nanoparticles into the water supply, making it the environmentally friendlier antimicrobial. Purra seeks out recycled yarns, natural fibers, and other sustainable raw materials to construct its products. Purra supports safe, lawful, humane, and ethical manufacturing. By using safe ingredients and responsible manufacturing, we can do our part to positively impact people, our pets and our planet.
Our relationship with returns…
In a short amount of time we have all become accustomed to free shipping and returns. Many e-commerce companies see this as a way to remove buying obstacles and increase conversions
Customers are encouraged to practice overbuying: "order one in each color and size, see what fits, and send the rest back...
It all seems nice, easy, and logical. It’s convenient for sure.
But there's a problem with this model.
Due to e-commerce retailers pushing this model, e-commerce returns have spiked 95% in the last five years. Yes, this is expensive to retailers but the real headline?
Overbuying, knowing we'll return unused items is killing our environment.