Purra Performance is the embedded antimicrobial and sustainable insole manufacturer and OEM supplier for the world’s leading footwear brands.
Here's the Problem - Synthetic Is Awesome Until It Smells
There’s probably no better time to be designing shoes than right now. We have all these amazing textiles, materials and design capabilities to make the most incredible performance footwear.
Footwear that gets us moving and makes us feel alive.
But there’s a downside to all these modern fabrics and foams.
These synthetic materials unknowingly create the perfect environment to grow germs, bacteria, fungi and microbes.
The result? Stinky odor. Whether it’s light or downright funky — if you can smell it — something’s growing.
And if your customers can smell that funk — they unconsciously associate it with your brand.
Finally, a solution to one of the biggest problems in footwear — ODOR.
Our insoles eliminate these perfect growing conditions and the odor gremlins never have a fighting chance. They’re defeated before they ever start.
Ensuring your customers remember your footwear design and performance, not the footwear funk.
Science is Part of Our DNA
Our innovation & manufacturing team are industry experts who have led innovation, design and consulted for some of the world's best-known footwear brands, including Adidas, Puma, Converse and Diadora. We have approached the creation of insole specific foams designed for performance footwear through our pledge: “making performance comfortable.”